The Linkage Club
Brand Context — Internal Reference
Fresh connections. No preservatives. 🍊
What is it
The Linkage Club is a global creator community for designers, developers, video editors, freelancers, and builders. It exists online and in person through local chapters and monthly meetups in cities worldwide.
The Problem
- —Finding skilled creative people is unreasonably hard.
- —Job boards are noisy. Freelance platforms are a gamble.
- —The best connections only come through people you already know.
- —Most creators — especially outside big metro cities — have no community around them.
- —No room to walk into. No trusted network.
The Solution
Brand Moto
Primary tagline
Fresh connections. No preservatives. 🍊
The orange fruit 🍊 — everything about the brand ties back to it. Fresh, real, natural, no preservatives, no corporate shell.
Brand Lines
Colors
Primary Orange
#FF6200
White Background
#FFFFFF
Black Text
#000000
Fonts
Heading / Body
Gabarito
Aa Bb Cc 123
Code / Labels
Geist Pixels
Aa Bb Cc 123
Brand Custom Font
Linkageclub
Aa Bb Cc 123
Who It's For
Anyone who creates things for a living.
The Event
The Squeeze
— monthly meetup- ·First chapter launching in Vadodara, India
- ·30 people max
- ·Casual. No panels. No pitches.
- ·Real conversations, chai, and oranges on every table.
Chapters
The Founder
Krutik
Cultivator — The Linkage Club
Co-founder of Infinity Linkage, a creative agency based in Vadodara, India.
Brand Voice
Talk like a fruit stand, not a boardroom. Short sentences. No corporate language. Every line should feel fresh.
Naming System
Stage
- ·First meetup not done yet
- ·Building awareness and waitlist
- ·Instagram page live
- ·Website coming soon
Tone for Content
Not just Vadodara — global from Day 1
Vadodara is the origin story, not the whole story.
Like Nagpur oranges
Started somewhere specific, grown everywhere.
Every post should make someone feel seen, curious, or want in.
The Linkage Club — Brand Context
by Infinity Linkage